BRAND IMAGE
What is Brand Image?
The perception in terms of the feelings, moods, emotions and connotations evoked by the consumer of your product or brand.
Why is it important?
Consumer behaviour is partly determined by BRAND IMAGE – consumers select product or service based on brand image amongst other things.
Particularly when consumers have no experience with a product, they tend to trust a well-favoured, well-known brand name. They often think well-known brands are better and are worth buying …