Consumer behaviour is partly determined by BRAND IMAGE – consumers select product or service based on brand image amongst other things.
Let’s face it, you don’t go to work in your pyjamas because you need to make a good impression. You clothes say something about who you are and how you and your employees deliver the service you offer. It may be tough and hard working, it may be sophisticated or creative but what ever the story it should be consistent and clear across all your brand touch points, including your office/shop, signage, car, business card, website, etc
Your brand tells a story far beyond the logo. Developing a consistent and unified Brand begins with creating a unique and differentiated positioning and promise to customers and finishes with applying a logo to your collateral. Read more about Brand Image, Brand Identity and Brand Elements as components of the brand story you need to tell
The following images are a small selection of brand identity work I produced during the past 15 years as a director of various design and marketing agencies.
