With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable. Source: moz.com

Morgan has captured this beautifully. It’s a complex landscape and there are many spruikers flogging their wares.
The big question is who to trust? The answer is not who but what!

You can trust ...

The most important question in marketing today, in my opinion, is…
How do you allocate your resources to get the best ROM(Marketing)I?

Between Acquisition, Retention and Referral, between Channels and Media and between product and brand messages…i could go on all day.

Assuming that you are smart enough to treat marketing as an investment, not an expense (warning to bean-counters), then you will be plagued by this question on a regular basis. ...

You can actually buy Views, thousands of them!

I don’t know exactly how they do it, perhaps real people clicking on your youtube videos or more likely automated code.
Sound good?

Sure, let me know if you want me to arrange that for you BUT that’s only a small part of getting ranked, below is a list of 12 things that help with your ranking;

Before your invest too much time in this, consider do you really want all that traffic on ...

There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert

“If I’m your ideal prospect, why should I buy from you rather than any of your competitors?”