Building Online Marketing Strategies for Small Businesses

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With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it all feels a little more manageable. Source:

Morgan has captured this beautifully. It’s a complex landscape and there are many spruikers flogging their wares.
The big question is who to trust? The answer is not who but what!

You can trust ...

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When and where to run your marketing campaigns

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The most important question in marketing today, in my opinion, is…
How do you allocate your resources to get the best ROM(Marketing)I?Marketing ResourceAllocation

Between Acquisition, Retention and Referral, between Channels and Media and between product and brand messages…i could go on all day.

Assuming that you are smart enough to treat marketing as an investment, not an expense (warning to bean-counters), then you will be plagued by this question on a regular basis. ...

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Youtube rankings

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You can actually buy Views, thousands of them!

I don’t know exactly how they do it, perhaps real people clicking on your youtube videos or more likely automated code.
Sound good?

Sure, let me know if you want me to arrange that for you BUT that’s only a small part of getting ranked, below is a list of 12 things that help with your ranking;

Before your invest too much time in this, consider do you really want all that traffic on ...

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Video Transcriptions

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Using speakertext I sent this interview in for transcribing ($15AUD)
They delivered back a pretty good transcription considering the rough dialogue.

I uploaded the transcript into google”s online slots youtube captions and it worked pretty well..see for yourself.

I have also installed the wordpress plugin for caption box and now experimenting with getting the below transcription into a caption box.
Stay posted…

Website Conversion Tips

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You spend time and money getting people (also called visitors or traffic) to your website. How do you get more of them buying from you? Website optimisation!

Here’s my three top tactics for improving website optimisation.

I strongly recommend focusing on these for now then fine tuning later, but don’t take my word for it, test everything.
You can do this using Google Analytics new content experiments section. See video below for more info;

1. Social Proof

Social proof ...

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SEO – Factors that could be holding you back

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SEO factors that could prevent your top ranking
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be
extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could
prevent a top ranking for your site


Backlinks to your web page
Are the web pages linking to your web page relevant to the search term?
How fast does your web page get ...

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SEO How to – On page Factors

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Good SEO.

Search Engine optimisation is made up of on-page and off page factors, this post is only about on-page factors

On-Page factors are the things you can do on your website to improve the chances of getting indexed by google and indexed for the right things. Here are my top three;

  1. Keyword Strategy
  2. Hosting and Technical Considerations
  3. Content Optimisation

In the next blog post I’ll run through the two key elements for Off-page factors.

Keyword Strategy

Selecting the right keywords is the most important part of SEO ...

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Performance Display Advertising

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Also know as Banner Advertising

Display Advertising is more common to big Ad agencies but anyone running an online marketing campaign for B2B or B2C businesses should consider this option. See AGL ad on teh Footy site fro example.

Traditionally, there are 3 main reasons to use performance display

1. Create interactive experiences, ie moving pictures games and ...

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