See on Scoop.it – Justin Bruce Marketing
To read more from the creators of this infographic: click here
Justin Bruce‘s insight:
This funnel is beautifully simple and real.
My only addition is that email marketing and social media should continue through generation into nurturing.
Most compaines think only of the sales funnel, ie now that we have the lead lets nurture and convert to a sale.
You actually need to think of nurturing and converting the suspect (or traffic) into a lead before looking at converting them into a sale. With good systems, dedicated resources and top down buy-in, this is not only achieveable but very effective, requires patience!
See on brandconsultantasia.com
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About the Author:
Justin combines the academic knowledge acquired from a Masters in Marketing Communications degree at Monash University with years of experience across a variety of industries and sectors. He has well-rounded practical industry experience including director of a successful design agency for over a decade, five years in digital agencies acquiring a depth of knowledge in online strategy and tactics including web development, SEO and paid advertising and currently delivering strategic marketing planning and advice for both B2B and B2C clients.