Get more out of your web video
Video makes a great landing page, especially for Adwords and SEO traffic.
To measure the success of your campaigns you must have a call to action.
Filling the screen with video and putting strong call to actions (CTA”s) in the video is ideal and will convert much better than buttons and links below the fold.
Here”s a youtube video we made with interactive CTA”s inserted using leadplayer.com ($147 unlimited license)
PS. I used the free trial so there is leadplayer branding still on it)