Q. Please indicate the level of effectiveness for each of the email list growth tactics your organization employs.
Marketing Sherpa recently conducted a survey of B2B marketers to see what marketing professionals are doing to balance the volume and quality of their email lists.
Respondents to this year’s B2B Benchmark Survey rated email marketing the third-most effective lead generation tactic for 2012. However, email marketing is a broad practice, Sherpa decided casino online to take a closer look and learn exactly which approaches are achieving the greatest results.
In the above chart, they analyze the most effective tactics for improving the foundation of any successful email marketing campaign — the list.