Google Analytics – 7 Tips and tricks

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Tips straight from the source #EngageBootcamp

Google Engage Bootcamp is a two day presentation and workshop on Google marketing, which translates as Adwords cause that’s where their bread is buttered and analytics, which helps prove to your client why they should keep buttering the bread.

Its all about tracking, measuring, analysing and improving, but how….

Here are some tips that will help from day two; Analytics

 TIP ONE

If you have multiple sites set them up together under one account, if you manage different clients sites, set up separate accounts for each client so that you can link each adwords campaign for tracking and give the client their data if they need it.

Put your analytics code into every page. The google analytics code now gets scanned in order of where it appears in the page so put it under the head (not in the footer). This only applies to code generated in the past year.

TIP TWO

Bounce rate is measured by those who view only one page on your site then leave.
Not so bad for a contacts page if driven straight there, or if your home page has a big phone number and your phone is ringing!

TIP THREE

Traffic sources: If you are logged in to google and you click on a search result it will not be reported in Analytics.
So when you drill down into Organic searches to find the keywords they use, you can see their keywords if they are logged in.
Sad but true! It’s the reulst of privacy issues being raised by the end users.

TIP FOUR

Advertising: Use Matched search query in the Adwords section of traffic sources to find negative keywords in your adwords campaign. These are keywords you are probably spending money on getting people to click but getting no return on investment. For example, people looking for “oil” could include car oil, cooking oil and hair oil, to name a few, so you want to negative out the ones you dont want to get traffic from.

 TIP FIVE

TRACKING CAMPAIGNS in ANALYTICS

Setup URL Builder unique google codes for all campaigns and make them consistent. This will help you track all campaigns including online and offilne to your website and through it. For Print stuff, add a url like www.yourcompany.com/brochure (or offer) then get a 301 redirect to the long google code from the url builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578

Setting up a tracking code for your campaign:
Name: Media/Theme
Source: Date or segment (eg June2012 or Inactives)
Term: (leave blank unless its a search)
Medium: Email
Content: The Button (eg Shop now)

 

TIP SIX
TRACKING GOALS

Setup goals by acting like a customer and use all the urls in the process to track up to 20 conversions.

Goal: active
Url destination
Enter URL (exact match)
Goal Value: (not for Ecom where prices change -use ecomm tracking)
Value divided by leads (see images below)

 

For more help on how to set up goals, click here

http://www.newfangled.com/how_to_set_up_goals_in_google_analytics

 

 

 

 

 

 

TIP SEVEN

Great reports!
What to report on is a tricky question.
I have developed some Analytics report dashboards to give you an overview of how your Website, SEO and PPC campaigns are going.

Here are some samples;

 

 

 

 

 

 

 

This is what they look like and It’s all done for you, just click here to find the links and read more: http://jb.net.au/google-analytics-reports/

 

and here’s a great article on accurate measurements and reporting:

http://www.newfangled.com/how_to_use_google_analytics

 

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