Performance Display Advertising

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Also know as Banner Advertising

Display Advertising is more common to big Ad agencies but anyone running an online marketing campaign for B2B or B2C businesses should consider this option. See AGL ad on teh Footy site fro example.

Traditionally, there are 3 main reasons to use performance display

1. Create interactive experiences, ie moving pictures games and ...

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How much should I spend on Adwords?

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I would spend millions and pay $100 per click if it brought me profitable business.

The simple answer is what ever you can afford as long as the cost per lead generates good profits.

Adwords should drive to your website for further exploration, inquiry or purchase of goods service (if you have ecommerce). This is how you measure it and justify our favourite acronym, ROI!

Therefore the answer to what cost is how much do I make? (That is to say you have ...

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Email List – effective growth tactics

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Q. Please indicate the level of effectiveness for each of the email list growth tactics your organization employs.

Marketing Sherpa recently conducted a survey of B2B marketers to see what marketing professionals are doing to balance the volume and quality of their email lists.

Respondents to this year’s B2B Benchmark Survey rated email marketing the third-most effective lead generation tactic for ...

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Google Analytics – 7 Tips and tricks

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Tips straight from the source #EngageBootcamp

Google Engage Bootcamp is a two day presentation and workshop on Google marketing, which translates as Adwords cause that’s where their bread is buttered and analytics, which helps prove to your client why they should keep buttering the bread.

Its all about tracking, measuring, analysing and improving, but how….

Here are some tips that will help from day two; Analytics

 TIP ONE

If you have multiple sites set them up together under one account, if you manage different clients ...

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5 Adwords Tips

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Tips straight from the source #EngageBootcamp

Google Engage Bootcamp is a two day presentation and workshop on Google marketing, which translates as Adwords cause that’s where their bread is buttered and analytics, which helps prove to your client why they should keep buttering the bread.

Here’s my five best tips!

TIP ONE

When setting up campaigns, try the new AdGroup Ideas (Beta) in the keyword tool.
If you are time poor and want inspiration for setting up ad groups this will help.
Also try ...

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The Future of Australia – Social Trends

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We are headed for a rebellion!

According to the guys at Colmar Brunton who have been developing the”Millennium Monitor” over the past 13 years using qualitative and quantitative research to track social trends in Australia.

The Millennium Monitor focuses on the future by exploring the pattern of change in social values, attitudes and behaviours over the long term, and
the implications of these changes.

They say we are headed for a deeper dive into conformity first as we are enjoying the security it ...

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Internet Marketing Buzz words

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Let”s face it, some of us are not comfortable asking for directions.
Here is a list of online marketing “tech-talk”, “jargon” and and general definitions.
Hope it helps, if not ask me and I wont tell anyone.
Justin
0417 305 228

A/B Testing – In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions ...

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How to – Adwords campaign

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How to run a successful Adwords campaign?

What is it and why use it?

Google Adwords is where you show your small ads on the right-hand side (& sometimes the top right) of Google (sponsored inks). It allows you to be found on the first page of Google results for any word or phrase that you specify which is especially good when you are struggling to compete on the left hand side in the (organic) natural search results.

What’s more, you only pay ...

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42 Social Media Monitoring tools

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42 Social Media Monitoring tools

Update: Some of these may not be available by the time you read this post, that’s the nature of .com

Some are paid and some free…

Qualitative Social Media Monitoring Tools (Sentiment
Monitoring)
1. Alterian SM2
2. PeopleBrowsr
3. Social Mention
4. BrandsEye
5. Collective Intellect
6. Sysomos MAP
7. Heartbeat
8. Sentiment Metrics
9. Attentio
10. Social Radar
11. Brandwatch
12. Lithium Social Media Monitoring

Quantitative Social Media Monitoring Tools (Tracking
and Analytics)
1. Argyle Social
2. Trendrr
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